Hi, I’m Georgie, the founder of Oui.
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After years of living with complex urological problems, navigating countless appointments and eventually undergoing urostomy formation surgery, I became acutely aware of the stigma that still surrounds urinary and bowel health — and how difficult it can be simply to talk about basic bodily functions. I created Oui to turn that experience into something positive: normalising conversations, raising awareness of inequalities in urological care, and supporting the research and evidence-based change that can lead to better outcomes for future patients.
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Alongside Oui, I’m a historian, researcher and patient advocate, and I bring the same curiosity and determination from my academic work to helping ensure that what matters to patients is reflected in research, awareness and conversations about care.
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The idea behind it all is simple: everyone wees, and nobody should be embarrassed to talk about it. Oui. Together, We Can.
Hi, I’m Charissa, a UTI researcher at the University of Oxford and a UTI sufferer.
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Bladder pain has been part of my life for as long as I can remember. At 17, a UTI spread to my kidneys (pyelonephritis) and became urosepsis. I was shocked, because nobody had ever told me a UTI could become that serious! I want to change how we talk about UTIs. In the six years since, I’ve lived with recurrent UTIs, countless GP visits and repeated short courses of antibiotics.
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Negative dipstick tests and delays in accessing specialist care sometimes left me feeling like I was making it all up. That frustration led directly to my master’s research at Oxford, where I’m investigating how uropathogenic E. coli become more invasive to the bladder wall and how the bladder’s inflammatory and epithelial defences respond.
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I’m so excited to have met Georgie and joined Oui. Alongside better diagnostics and research, we need to keep talking about it so that every UTI is taken seriously, treated properly and never allowed to escalate the way mine did.
Meet the Oui Team.
What began as a small blog has grown into a collaborative awareness initiative, bringing together people with different experiences, expertise and perspectives, but a shared belief that urinary and bowel health should be easier to talk about. From healthcare and research to lived experience, advocacy and creativity, everyone involved with Oui brings something a little different to the conversation. Together, we’re working to make reliable information more accessible, challenge some of the embarrassment that still surrounds intimate health, and find creative ways to get people talking — whether that starts with an article, a bracelet, or a little yellow urine drop called Uri.
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Oui. Together, We Can.â„¢

